BRAND PLANNING

The main objective of this project is to define all the relevant brand management activities and to ensure they will be consistent with the company strategies. Whether you are developing a new brand or you are working at the repositioning of an existing brand, the Total Brand Experience offers a robust conceptual framework and methodology to ensure an effective process of brand building.

A Brand Planning project will allow you to:

a) define the core values ​​of the brand;

b) choose up to date, meaningful an differentiating representations;

c) adopt innovative methods of communication based on experience;

d) identify all relevant publics;

e) take full advantage of all the business activities in order to promote the brand.