PROJECTS OF TOTAL BRAND EXPERIENCE

The Total Brand Experience model can be exploited to optimize the brand management through customized approaches, which fall into three basic types:

BRAND ASSESSMENT

- What's the health of the brand?

- What activities (deliberate or not) impact on its identity?

- Are the values ​​of the brand  clearly defined?

- Are its representations capable to ensure a differentiating positioning?

- Is the brand communicated to all the relevant publics and is it communicated by the correct methods?

- Are there any discrepancies between desired identity, communicated identity and perceived identity?

- Are organization and current processeses adequate for effecctive brand management?

BRAND PLANNING

The main objective of this project is to define all the relevant brand management activities and to ensure they will be consistent with the company strategies. Whether you are developing a new brand or you are working at the repositioning of an existing brand, the Total Brand Experience offers a robust conceptual framework and methodology to ensure an effective process of brand building.

BRAND PROCESS REENGINEERING

The goal of this project is to make the brand the referral point of the company management.

It is, in fact, an integrated solution (strategy - process -organization ), which impacts on the structural characteristics of the company, to improve its brand management over the time and, by that, to maximize the value of the entire company.

As a result of such a project the company gets: new processes, new organization, new methods . These elements are defined considering the specific characteristics of the company and relying  on solid theoretical foundations, so that, ultimately, the company also acquires a new Brand Management culture.

QUICK BUSINESS & BRAND ASSESSMENT

Quick Business & Brand Assessment (QBBA) is essentially a diagnostic tool to quickly verify the coherence of the corporate strategy with the brand management and organization.

It often represents the first step to approach one of the Total Brand Experience projects. It can be particularly useful when the specific needs of the customer are not clear yet. For its purpose and its structure, this project also has the advantage of being fast and inexpensive.